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WHAT MATTERS TOMORROW
Welcome
What matters tomorrow? At Furou, we realize that life is all about the road taken, never the destination. The same goes with our journey in health & wellness; it’s the little habits day in, day out that’ll make all the difference. With that, we’re glad you’re here. Here’s to embarking on our journey together, one day at a time.
OUR PERSPECTIVE
A healthier you, a happier you. Words that we, at Furou, live by. We believe that nutrition, exercise, sleep, mindset, and relationships all have an impact on our health. With that, we're starting with a focus on the cultivation of healthy eating habits.
It starts with the fundamental notion that we can't achieve our best selves without nourishing our bodies with the right nutrition. We wholeheartedly believe that a healthy eating lifestyle is the foundation that empowers us to reach our fullest potential.
Eating better gives us the power breathe better, think better, move better, and feel better. After all, we are indeed what we eat. So why not eat good?
HEALTH MADE SIMPLE
Our journey into Furou started when we decided to explore the idea that eating good can be hassle-free, accessible, affordable, and delicious. Furou is more than a business project - we strive to have a positive impact on people's daily routines and empower them to get more from life.
Built on our mission, we put together a team with a goal in mind: Take the hard work out of leading a healthy eating lifestyle. That's why we develop wholesome, nutrition-rich products in the most convenient format possible: frozen, ready to consume, and right to your doorstep.
Ultimately, our purpose is to facilitate your healthy eating lifestyle so you can feel amazing and focus your time on the things that make you happy. Yes, health is that straightforward!
THE FROZEN DIFFERENCE
Freezing in essence is nature's pause button. There are a lot of myths out there when it comes to the fresh vs frozen debate. Bottom line is, frozen fruits are equally nutritious, and in many cases, even more nutritious than its fresh counterpart.
Our frozen fruits are typically flash frozen within a day after being harvested at peak ripeness, which are also when they are most nutritionally dense. Fresh fruits, on the other hand, are often picked weeks to even months before they fully ripen to account for time spent in transport and supermarket shelves.
By freezing our fruits at peak ripeness, we're able to ensure that all aspects of its flavors and nutritional goodness (vitamins, minerals, antioxidants) are locked in. Yes, frozen is the new fresh!
FOLLOW US
OUR FIGHT VS FOOD WASTE
Food waste is a prevalent issue that brings about all-around detrimental impacts environmentally, socially, and economically. On that note, did you know that fruits and vegetables make up the greatest share of overall food waste at 40%?
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Frozen fruits help to minimize waste at these critical points in the supply chain - Harvest, Transport, Supermarket, & End users. As we continue to raise awareness regarding the health benefits of frozen and in turn drive habits conversion from fresh to frozen, we hope that this switch will ultimately play a role in alleviating food waste.
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The fight against food waste is OUR fight. We hope that our actions can create a ripple effect that will trickle down in society. Let's all work together to stay sustainable!